Read This Controversial Article And Find Out More About Product reviews


Product review & evaluation has changed into a popular attribute that most of the successful e commerce merchants have applied on their Product details page. Main advantage of this feature is: it assures the visitors and customers that this Product is not just another banal e commerce Product. Folks are in fact talking about it (both positive and negative) and their thinking is recorded here!

People consistently leave for your competitors when your Product details page can’t satisfy them by assuring them. Your Product details page is the most crucial portion of the website as this is the location when your customers choose whether to add the product to the shopping cart or to abandon it. Thus, every effort ought to be required to assure the customers the products you are offering are indeed offers good bargain and great value for price.

Among the most powerful features in your product details page is the option to let the customers express their opinion and experience about the merchandise. A simple one line comment added by a happy customer can guarantee a lot of other visiting customers about purchasing the item. Click here for more information on the subject.

Following are 5 tips for making your Product details page more efficient by encouraging clients and visitors to write reviews for your products:

Tricks 1 – Product Details page Design:

Your Product details page layout should get particular stress thus folks always like to visit the merchandises details pages that are visually appealing and neatly presented. The Product details page should arrange the product pictures, description, prices and attribute selection choices etc. very neatly and in a way so that customers can find information easily. If your Product details page design and arrangement is graphic and captivating, people would like to write something about it. Adding Image zooming, picture video and multiple images illustrates the product better and thus gives customers a great insight about the product. If a visitor discovers a eye-catchy product details page, it is more likely that s/he want to add a few words there.

Tips 2 – Do Not make the process complicated:

Keep the Review & Rating characteristic simple. A complex procedure would simply forbid visitors and customers from adding the reviews. In the event you would like the evaluation feature to be present together with the review option, provide a visual 5 star rating which can be rated utilizing the mouse click. Offer the negative rating choices that would give a bold impression to the visitors they are free to rate it the way they feel. For the Review make the email fields optional as individuals often don’t want their e-mails to be visible freely. Offer an alternative whether to reveal or hide the email addresses from the published reviews. One issue you need to be particularly careful about is the CAPTCHA. Easy CAPTCHA can certainly be broken by the spammers and difficult CAPTCHA irritates the actual reviewers. Pick one which is tough to break by the Spamming softwares yet simple for the human users to read.

Suggestions 3 – Moderate the Reviews and evaluation:

Your ecommerce platform must help you administering the review and rating casted by the visitors or customers. You ought to be able to print/un-publish the reviews,(even manipulate if you want), command the visibility, control the number of reviews per page, reply back to a reviewer and other conventional review & evaluation temperance characteristics. In the event you value what your customers are saying about your products, you need to consistently moderate the reviews. Visitors feel frustrated they find that their reviews are never getting published in your web site. Send them thank you emails for the reviews and seeing your site and as answer to the review, write something that would not only impress the reviewers but also other visitors. Follow this link to read reviews on the topic.

Suggestions 4 – Keep the ‘Negative Reviews’ as well:

If your Product details page is full of reviews with flattering and praising words & all 5 stars, that would perhaps make other visitors dubious about credibility of these reviews. If customers are criticizing the products, it’s your greatest opportunity to defend the reason and let others know it. Take the opportunity to face the negative reviews with fulfilling answers and put them among the other reviews.

Tips 5 – Reviewing Contest:

What about announcing a small present, free coupon or reduction for the top rated reviewers? Yes, that would definitely encourage visitors and customers investigate your products and compose something about them. A $5 coupon code, 5% discount or free gift wrapping would inspire lot more visitors and customers to write some lines for your products.

Present your products more visually and in richly designed format, offer some benefits for writing reviews, make the procedure simple and reasonable regularly to get more reviews.

Laurence Watkins

Laurence Watkins is a journalist based in Portsmouth and has appeared in several different well-respected magazines. Prior to becoming a full-time blogger, he also worked as a educator.